Today, a consumer can buy 34 models with factory-installed HD Radio™ technology as standard or optional from 7 brands: BMW, Hyundai, Jaguar, Mercedes, MINI, Scion and Volvo.  In 2006, BMW became the first OE to offer HD Radio™ adio technology; today, it offers the audio upgrade across its vehicle line up.  With model year 2010, Volvo is the first manufacturer to offer HD Radio™ technology as a standard, factory-installed feature across it's entire lineup. Thirteen brands have committed to including HD Radio™ technology as a standard or optional factory-installed feature.  This represents 70 vehicles: Audi, BMW, Ford, Hyundai, Jaguar, Kia, Land Rover, Lincoln, Mercedes, Mercury, MINI, Scion and Volvo.

Consumer Demand

A recent J.D. Power and Associates 2005 U.S. Automotive Emerging Technologies Study(sm) found that HD Radio™ is a highly attractive feature that consumers would like to see in their new vehicles based on their estimated market prices. And they found that consumers prefer to pay a one-time fee (for a new radio) rather than a continuous monthly subscription for satellite radio.

	HD Radio™  Technology is or will be available as factory-installed equipment on these new vehicles in 2010: M-Class, R-Class, GL-Class, G-Class, CL-Class, CLS-Class, E-Class, E-Class Coupe, S-Class, SL-Class, SLK-Class    OFFICIAL SITE   HD Radio HOT SHEET
	HD Radio™  Technology is or will be available as factory-installed equipment on these new vehicles in 2010: 1 Series, 3 Series, 5 Series, 6 Series, 7 Series, X3, X5, X6, Z4   OFFICIAL SITE   FCC COMUNICATION
	HD Radio™  Technology is or will be available as factory-installed equipment on these new vehicles in 2010: Available on most models   FCC COMUNICATION